I may not be the Lorax but I’ll speak for the trees. Ouch. They’ve been getting their bark kicked for far too long. From the gnarly ongoing pine beetle epidemic here in Colorado to wildfires everywhere, it’s been a rough century if you’re a tree. That’s why we didn’t just stop with an environmentally friendly smoke filter, we are planting a tree for every Personal Use Face Filter Sold*. Through a partnership with One Tree Planted and with your help we can combat deforestation worldwide, starting here in Colorado. Please visit OneTreePlanted.org to check out their operation. *Excludes wholesale units.